https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-market-fit

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Detail

Second Question in Survey

What type of people do you think would most benefit from Superhuman?

→ users will almost always describe themselves, not other people, using the words that matter most to them

Using our customers' words and Supan’s tips for building a profile, we crafted a rich and detailed vision of the Superhuman HXC:

users will almost always describe themselves, not other people, using the words that matter most to them

you can either build something a large number of people want a small amount, or something a small number of people want a large amount. Choose the latter.

  1. Most fairly good ideas are adjacent to even better ones.
  2. the product/market fit engine process of narrowing the market massively optimizes for a product that a small number of people want a large amount.

Next Lecture

2) Analyze feedback to convert on-the-fence users into fanatics.